| Japanese Thermal Straightening |
Brazilian Keratin Treatment |
| Brazilian Blowout |
Keratin Express |
FRINGE Hair Salon offers several options in hair straighteners and relaxers and with our extensive experience, we can easily determine the best process for you. This the first critical step towards a successful outcome.
While other salons may offer these methods and technologies, we perform these services with experienced hands. They try to impress you with the term “certified,“ you should not be. Certification does not guarantee competence! Translated, it simply means having had a basic introduction to the product and learning only the fundamentals of theory and application. Certainly that is not enough.
It is our stylist’s proficient hands on skill, product knowledge and understanding, not just the technology, that makes the difference in providing this service. These straightening methods are time-intensive and a demanding hands-on procedure that a stylist can only learn to perform accurately with extensive practice. When done correctly, these processes will almost always improve the hair's feel, softness, and shine.
Japanese Thermal Retexturizing/Reconditioning
This method has been featured in many fashion magazines such as; Allure, Vogue, Cosmo, Self, Marie Claire, Jane, Oprah, Lucky, and Glamour. Scott (owner) has been quoted on the subject in Style magazine. Our technicians have been satisfying thermal straightening clients for many years now and with stunning results.
Thermal Retexturizing has become known by a number of names: Japanese Hair Straightening, Bio-Ionics , Ionic Retexturizing, Thermal Restructuring, Thermal Reconstruction, and Rebonding. If you want long lasting, pin straight hair all the time, and without option of wearing it curly or wavy, this is the best choice for you. This system will make the treated hair permanently straight.
Unlike keratin-based treatments, the chemicals in this solution takes the curl out of the hair permanently . Since the hair will be physically altered (made permanently straight), the new hair that grows in, will have your original curl and natural texture. There will be a line of demarcation between the chemically straightened hair and the new root hair. The new hair growth will need to be treated to blend with the hair that has been previously straightened. Touch-ups to the new growth are recommended every few months.
- This service can take three hours or more
- This process has three days “down time” where specific instructions must be followed to ensure the best results.
- Is best for curly, frizzy, and coarse hair
- for those that do not color their hair
- No option to wear it curly/wavy
- New growth does not blend with treated hair
- Heat is used so it’s not recommended for African-American hair or fragile/thinning hair
FRINGE is a specialized Bio-ionic salon. Call today and speak with one of our technicians and make an appointment for your free, no obligation consultation to discuss your individual choices.
The Keratin based smoothing systems, regardless of brand name, do not contain chemicals that permanently straighten your hair. This is a treatment that only "coats” the hair and it leaves you the option of wearing your hair curly or natural if you want to. That is why you will not get “roots” or show a line of demarcation with new growth. It does not grow out, it wears off and requires reapplication about every three months.
A Brazilian Keratin Treatment contains protein that has been is formulated into a patented biopolymer product which is virtually “liquid hair” that gently blends with your own hair. The keratin molecules are made smaller so they can fill the cuticle and coat each strand of hair with protein. This type of protein is high in Sulphur and the amino acid Cystine which makes it tough, elastic and insoluble. The results are STRAIGHT, SOFT, SHINY, hair.
Keep in mind that the Brazilian Keratin Treatment is a gentle straightener and with this process your hair may not be “poker straight.” It makes your curly, frizzy hair manageable, and able to be styled pin straight. You may still need to blow dry or flat-iron to achieve the look you desire, but, your hair will dry faster and smoother than ever before and keep the frizz away. The added strength, elasticity and moisture result in a smooth, soft, shiny, and straightened effect and appearance on the outside.
It will improve dull dry hair, release curly wavy frizzy hair, reduce volume, and make your hair more manageable. The results are more dramatic than the Brazilian Blowout and it does not have the permanent effect of a Japanese system.
- A Keratin Treatment can be done immediately after having your color done
and it will act as a sealer and extend the life of your color.
- Three days down time with specific instructions to follow
- Lasts 8-12 weeks - wears off but hair is better with each reapplication
- Must use Sulfate Free products (won’t strip the treatment)
- Good for most hair types including damaged and highlighted (bleached)
- Eliminates frizz while maintaining some bend and gives freedom of choice for styling natural or straight
- You must wait two weeks after a treatment to have color done.
The Brazilian Blowout is loaded with botanical extract acai, lipids, amino acids, and keratin, This is a great smoothing system and frizz eliminator. It smoothes the cuticle which gets rid of frizz, adds shine, and softens wavy, curly hair.
Like other keratin formulas, This helps your hair to repel humidity and decrease frizz but will still have volume and body. You may still need to use a straight iron for a completely straight look. Your hair can still be styled wavy or curly whenever you want but with nicer curls and less frizz.
- NO DOWN TIME - you leave the salon with perfectly wearable hair
- Takes as little as 60 - 90 minutes salon time
- You have the choice be curly/wavy whenever you want
- Your hair improves with each application
- can wash your hair right away (no waiting wait 3 days to oxidize)
- You must wait two weeks after the treatment to have color done
- Specific product regime is recommended to prolong effect
- lasts 4-6 weeks
- Masque once per week (If you have a water softener, use the masque 2x per week.)
- “Serum” acts as a barrier that extends the life of the treatment
Keratin Express
Drying your hair straight is a breeze and the treatment gives you the option to wear your hair curly or straight. Keratin Express can also be done immediately after a color service, sealing in the color and creating vibrancy and shine like never before.
This service is simpler, faster, less expensive, and more versatile. The results of the treatment are smoother, shinier and better-conditioned hair for 4-6 weeks. Repeat your Brazilian Blowout treatment before it has run its course. There is a cumulative effect, so your hair improves with each treatment,
making it last longer, so the more you do the better it is.
Lock-in color, repair damage, increase strength, and detangle all from this fabulous treatment that contains an exclusive Cyprosil Complex that reduces processing and finishing time by up to 75%! Cyprosil Complex is a synergistic blend of cationically modified keratin and cystine peptides that produce immediate and noticeable shine and conditioning effects after just one treatment.
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Takes as little as 60 - 90 minutes salon time
- No down time ~ your hair is ready to wear
- Less expensive
We suggest pregnant stylists/clients not apply or receive these chemical treatments. |




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